Research

Publications

Basu, Shankha & Sharon Ng (2021). "$100 a month or $1,200 a year? Regulatory focus and the evaluation of temporally framed attributes" Journal of Consumer Psychology

Basu, Shankha & Krishna Savani (2020). “To Make Better Choices, Look at All Your Options Together.” HBR Guide to Making Better Decisions Harvard Business Review Press (Invited)

Madan, Shilpa, Shankha Basu, Aneeta Rattan, & Krishna Savani (2019). “Support for resettling refugees: Role of fixed-growth mindsets” Psychological Science 30(2), 238-249.

- Media mentions: Behavioral Scientist, LBS Review, Qrius, Rotman Management Magazine, Leeds University Research Blog

Basu, Shankha & Krishna Savani (2019). “Choosing among options presented sequentially or simultaneously” Current Directions in Psychological Science 28(1), 97-101.

Ng, Sharon & Shankha Basu (2019).Global identity and preference for environmentally friendly products: The role of personal responsibility.” Journal of Cross-Cultural Psychology 50(8), 919-936.

- Media mentions: Psychology Today

Madan, Shilpa, Shankha Basu, Sharon Ng, & Elison Lim (2018). “Impact of culture on the pursuit of beauty: Evidence from five countries” Journal of International Marketing 26(4) 54–68.

Madan, Shilpa, Shankha Basu, Elison Lim, & Sharon Ng (2018) “The Appeal of Beauty and Physical Attractiveness: An Indian Perspective" in Understanding Indian Consumers (eds.) Durairaj Maheswaran & Thomas Puliyel, Oxford University Press: India. (Invited)

Basu, Shankha & Krishna Savani (2017). “Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially.” Organizational Behavior and Human Decision Processes 139(3), 76-91.

- Media mentions: New York Magazine, El Confidencial (Spain), The Straits Times (Singapore)

Kreuzbauer, Robert, Dan King, & Shankha Basu (2015). “The mind in the object - Psychological valuation of materialized human expression.” Journal of Experimental Psychology: General 144, 764 - 787.