Research

Publications

Basu, Shankha (2022). "Framing an altruistic action in periodic (versus aggregate) terms reduces people’s moral evaluation of the act and the actor." Journal of Experimental Social Psychology

Basu, Shankha & Sharon Ng (2021). "$100 a month or $1,200 a year? Regulatory focus and the evaluation of temporally framed attributes" Journal of Consumer Psychology

Basu, Shankha & Krishna Savani (2020). “To Make Better Choices, Look at All Your Options Together.” HBR Guide to Making Better Decisions Harvard Business Review Press (Invited)

Madan, Shilpa, Shankha Basu, Aneeta Rattan, & Krishna Savani (2019). “Support for resettling refugees: Role of fixed-growth mindsets” Psychological Science 30(2), 238-249.

- Media mentions: Behavioral Scientist, LBS Review, Qrius, Rotman Management Magazine, Leeds University Research Blog

Basu, Shankha & Krishna Savani (2019). “Choosing among options presented sequentially or simultaneously” Current Directions in Psychological Science 28(1), 97-101.

Ng, Sharon & Shankha Basu (2019).Global identity and preference for environmentally friendly products: The role of personal responsibility.” Journal of Cross-Cultural Psychology 50(8), 919-936.

- Media mentions: Psychology Today

Madan, Shilpa, Shankha Basu, Sharon Ng, & Elison Lim (2018). “Impact of culture on the pursuit of beauty: Evidence from five countries” Journal of International Marketing 26(4) 54–68.

Madan, Shilpa, Shankha Basu, Elison Lim, & Sharon Ng (2018) “The Appeal of Beauty and Physical Attractiveness: An Indian Perspective" in Understanding Indian Consumers (eds.) Durairaj Maheswaran & Thomas Puliyel, Oxford University Press: India. (Invited)

Basu, Shankha & Krishna Savani (2017). “Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially.” Organizational Behavior and Human Decision Processes 139(3), 76-91.

- Media mentions: New York Magazine, El Confidencial (Spain), The Straits Times (Singapore)

Kreuzbauer, Robert, Dan King, & Shankha Basu (2015). “The mind in the object - Psychological valuation of materialized human expression.” Journal of Experimental Psychology: General 144, 764 - 787.