Academic Positions

Associate Professor of Marketing, April 2021 - present

Lecturer (Assistant Professor) in Marketing, April 2017 - March 2021

Leeds University Business School, University of Leeds, UK


Ph.D. in Marketing, July 2017

Nanyang Business School, Nanyang Technological University, Singapore

Dissertation: $100 a Month or $1,200 a Year: Regulatory Focus and the Evaluation of Temporally Framed Attributes

Advisor: Sharon Ng

Committee: Elison Lim (Chair, NTU), Ziv Carmon (INSEAD), Leonard Lee (NUS)

MBA in Marketing, 2010

S.P. Jain Institute of Management & Research, India

Bachelor of Technology in Information Technology, 2008

West Bengal University of Technology, India


University of Leeds reward for sustained exceptional performance (2018)

Nanyang Business School Dean’s Honors List for achievements in PhD (2017)

ACI Doctoral Scholarship (2016-17)

NTU Research Scholarship (2012-16)

Commendable Graduate Student Teacher 2014

Tata Steel Millennium Scholarships during undergraduate and MBA programs

Research Grants

£1,145 International Researcher Mobility Award, Leeds University Business School

£8,000 LUBS Challenge Fund, Leeds University Business School (Role: PI)

S$4,950 for "Culture and Beauty” from Nanyang Business School (Role: collaborator)

Invited Talks

University of Leeds - School of Food Science and Nutrition, November 2019

Warwick Business School, May 2019

University of Leeds - School of Food Science and Nutrition, November 2018

Cambridge Judge Business School, May 2018

ESSEC Business School, Paris, March 2018

Industry Experience

Axis Bank Ltd., Mumbai, India

Manager, Retail Banking, 2010 – 2012 (2 years)

Competition mapping, new product launches, and consumer segmentation

Colgate Palmolive (India) Ltd.

Marketing Intern, 2009 (2 months)

Package redesigning of Colgate Dental Cream, the flagship brand of the company


Ad hoc reviewer: International Journal of Research in Marketing, Journal of Cross-Cultural Psychology, Journal of Personality and Social Psychology, Judgment and Decision Making, Asian Case Research Journal

Trainee reviewer: Journal of Consumer Research, 2016

Session Chair: ACR Asia Pacific Conference, 2015, ACR North American Conference, 2019

Reviewer: SCP Conference, 2014, ACR North American Conference, 2014, 2016 & 2019 , AMA Summer Marketing Educators Conference, 2016

Professional Affiliations

European Association for Decision Making

Association for Consumer Research