CV
Academic Positions
Associate Professor of Marketing, April 2021 - present
Lecturer (Assistant Professor) in Marketing, April 2017 - March 2021
Leeds University Business School, University of Leeds, UK
Education
Ph.D. in Marketing, July 2017
Nanyang Business School, Nanyang Technological University, Singapore
Dissertation: $100 a Month or $1,200 a Year: Regulatory Focus and the Evaluation of Temporally Framed Attributes
Advisor: Sharon Ng
Committee: Elison Lim (Chair, NTU), Ziv Carmon (INSEAD), Leonard Lee (NUS)
MBA in Marketing, 2010
S.P. Jain Institute of Management & Research, India
Bachelor of Technology in Information Technology, 2008
West Bengal University of Technology, India
Awards
University of Leeds reward for sustained exceptional performance (2018)
Nanyang Business School Dean’s Honors List for achievements in PhD (2017)
ACI Doctoral Scholarship (2016-17)
NTU Research Scholarship (2012-16)
Commendable Graduate Student Teacher 2014
Tata Steel Millennium Scholarships during undergraduate and MBA programs
Research Grants
£1,145 International Researcher Mobility Award, Leeds University Business School
£8,000 LUBS Challenge Fund, Leeds University Business School (Role: PI)
S$4,950 for "Culture and Beauty” from Nanyang Business School (Role: collaborator)
Invited Talks
University of Leeds - School of Food Science and Nutrition, November 2019
Warwick Business School, May 2019
University of Leeds - School of Food Science and Nutrition, November 2018
Cambridge Judge Business School, May 2018
ESSEC Business School, Paris, March 2018
Industry Experience
Axis Bank Ltd., Mumbai, India
Manager, Retail Banking, 2010 – 2012 (2 years)
Competition mapping, new product launches, and consumer segmentation
Colgate Palmolive (India) Ltd.
Marketing Intern, 2009 (2 months)
Package redesigning of Colgate Dental Cream, the flagship brand of the company
Service
Ad hoc reviewer: International Journal of Research in Marketing, Journal of Cross-Cultural Psychology, Journal of Personality and Social Psychology, Judgment and Decision Making, Asian Case Research Journal
Trainee reviewer: Journal of Consumer Research, 2016
Session Chair: ACR Asia Pacific Conference, 2015, ACR North American Conference, 2019
Reviewer: SCP Conference, 2014, ACR North American Conference, 2014, 2016 & 2019 , AMA Summer Marketing Educators Conference, 2016
Professional Affiliations
European Association for Decision Making
Association for Consumer Research